El camino por recorrer.
Position | Crecimiento economico en Brasil |
La "década maravillosa" que acaba de pasar, marcada por el crecimiento económico y la reducción de la pobreza, podría ahora llegar a su fin, dijo la representante de la CAF en Brasil, Moira Paz-Estenssoro. La razón es que este éxito se debe en gran parte a la exportación de materias primas. Para que el progreso sea sustentable habrá que hacer un esfuerzo mucho mayor con inversiones en infraestructura y educación. La tecnología, la innovadón y el desarrollo de nuevas PYME deben obtener un lugar en la agenda de la región, agregó.
Esta fue una de las conclusiones del Evento CFO organizado por Latín Trade el 13 de agosto en el Hotel Tivoli en São Patrio. Un grupo de 50 CFO intercambiaron puntos de vista sobre la actual situación económica de Brasil y discutieron los desafíos que enfrentan los ejecutivos de finanzas.
David Beker, economista jefe para Brasil en Bank of America Merrill Lynch Global Research, teme que la inversión se reduzca a medida que los inversionistas esperen o se retiren conforme se acercan las elecciones de octubre de 2014. El ejecutivo espera que el crecimiento del PIB sea de sólo 2 por ciento este año, y que la inflación llegue a 5,6 por ciento.
La presupuestación de base cero (ZBB, por su sigla en inglés) fue otro tema de discusión en el evento. Varios participantes defendieron los méritos de este método."Nos hace pensar de un modo diferente", dijo Rodrigo Neaime, director de operaciones y finanzas en Gallo Worldwide. Y lo elogió como una eficiente herramienta para recortar costos.
Enéas Pestana, CEO del Pão de Açúcar Group, el mayor minorista brasileño, hizo la presentación inaugural. Cree que un CFO cuenta con una clara ventaja para convertirse en CEO porque tiene toda la información. Él mismo fue CFO antes de encabezar al minorista.
Thierry Ogier informó desde...
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