California CPA education foundation treasurer's report.

• Author: Fil, Thomas

The Education Foundation's 2010-11 fiscal year was, in a word, remarkable. Net assets increased markedly; driven by program success and solid investment performance. During the year, the Foundation saw dramatic shifts in customer delivery preferences toward web-based services, but capitalized on delivering top-quality, affordable education for California financial professionals.

Webcast attendance continued to surge with a 119 percent increase in seats sold, which contributed to a 7 percent increase in overall seats sold. The Foundation also experienced a 10 percent increase in individual customers in 2010 compared to 2009.

We introduced new discount programs in 2010-11, including VP24, which helped overall VP sales increase 13 percent over 2009-10. And our clearning pass sales exceeded budget by more than 28 percent!

An important driver to Foundation business is to ensure we meet CalCPA membership needs. Toward that goal, we offered more than a dozen free webcasts to members and collaborated with CalCPA on the inaugural Emerging Leaders Certificate Program.

The Foundation experienced a 31 percent increase in self-study customers in 2010 compared to 2009. Much of this growth is due to increase in self-study offerings, including those for the new ethics requirement.

Last year, the Foundation...