CalCPA image campaign promotes the profession.

• Position: CalCPA News - California Society of Certified Public Accountants - Brief Article

New CalCPA radio spots recently hit the airwaves. The 60-second ad features a testimonial from Roger Valine, president and CEO of Vision Service Plan, referring to CPAs on his staff as "the steady rock of my business." Additionally, in April CalCPA launched a radio ad promoting its financial literacy efforts.

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All ads position CPAs as "trusted, objective and at the heart of sound financial decisions," and define the CPA's role as "to help companies grow and families to build financial security."

The ads run in the Fresno, Los Angeles, Sacramento, San Diego and San Francisco...