CalCPA image campaign promotes California CPAs.

• Position: News & Trends - Brief Article

CalCPA radio spots recently hit the airwaves. The 60-second spot features a testimonial from a small-business owner, promoting CPAs as trusted business and financial advisers who "help California companies grow and families build financial security."

At the end of each spot, listeners are encouraged to use the "Ask a CPA" resource on www.calcpa.org.

Ads ran on commercial stations in the Fresno, Los Angeles, Sacramento, San Diego and San Francisco Bay Area markets in May, June and September, and will run again in October. The spots will also run January-April 2004,

Additionally, sponsorship spots run for 10 to 15 seconds on National Public Radio stations in these same markets.

To listen to a sample radio ad, download the MP3 at www.calcpa.org/...