CAFÉ, LECHUGA... INTERNET.
Position | Brasil - TT: Coffee, lettuce....INTERNET. - TA: Brazil |
LOS LATINOAMERICANOS, EN ESPECIAL LOS BRASILEÑOS, SE DESVIven por el comercio electrónico.
Según un estudio de Boston Consulting Group (BCG) y Visa Internacional, las ventas de víveres son muy superiores a las otras categorías combinadas (computadoras, libros, programas, música y corretaje de valores) con US$31 millones en ventas, de un total de US$77 millones en materia de comercio electrónico regional anual. En general, la compra de alimentos en la Web representa el 40% de todo el dinero que se gastó en línea en comercios latinoamericanos. El mayor mercado es Brasil, donde se espera que este año los consumidores compren US$25 millones en víveres a través de la Internet.
Liderado por la cadena de supermercados Pao de Acucar, los mercados consiguen clientes que antes hacían el pedido por teléfono y ahora envían su lista de compras por la Internet. "[En...
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