Las cadenas hoteleras invierten en América Latina.
Position | TT: The hotel chains invest in Latin America. |
Varias compañías hoteleras internacionales invertirán entre US$2.000 y US$3.000 millones en América Latina durante los próximos cinco años (casi el triple de lo que gastaron desde mediados de la década de 1990), según los resultados de un estudio reciente. Añadamos a esa inversión los montos provenientes de las firmas regionales más pequeñas, y el negocio regional de la hospitalidad está a punto de sufrir una transformación notable.
Tanto la inversión general en este sector como la más específica en el renglón del alojamiento en América Latina han sido mayores en magnitud y más diversas de lo que se reconoce comúnmente. Este es uno de los resultados de la investigación realizada por la oficina de Miami de los Servicios de Hospitalidad, Hipoteca y Bienes Raíces de KPMG. En los últimos cinco años, una veintena de compañías hoteleras internacionales invirtieron US$750 millones y se comprometieron a invertir hasta US$3.000 millones en los próximos cinco años.
En un informe de febrero de 1999, KPMG declaró que las 10 cadenas principales de América Latina en número de habitaciones son Holiday Hospitality, Grupo Posadas, Inter-Continental, Best Western, Westin, ITT Sheraton, Grupo Sol Melia, Hilton International, Radisson International y Hyatt International.
Las compañías que acusaron la mayor tasa de crecimiento en número de habitaciones fueron Marriott International, Inter-Continental y Westin. De otro lado, Best Western, Sol Melia y Grupo Posadas registraron un sólido crecimiento.
Sin embargo, la penetración de las cadenas internacionales en América Latina -expresada...
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