La cadena Hilton Worldwide se expande rápidamente en América Latina.
Author | Mann, Joseph A., Jr. |
[ILUSTRACIÓN OMITIR]
Hilton Worldwide, con 66 propiedades en América Latina y el, Caribe y 20 negocios más en proceso, está experimentando un fuerte crecimiento en la región, impulsado por la expansión de la clase media en varios países, un desempeño económico sólido y fuerte demanda entre los viajeros de negocios.
"Esta parte del mundo en estos momentos es fantástica para la industria hotelera", dijo a Latin Trade Danny Hughes, vicepresidente sénior de Hilton Worldwide para el, Caribe, México y América Latina.
"La base de consumidores está creciendo a paso sostenido, no sólo en Brasil. sino también en Colombia y otros lugares".
"También se está produciendo un gran crecimiento en los viajes aéreos y la gente quiere ver el mundo", dijo Hughes, quien encabeza desde Miami la oficina regional de Hilton Worldwide. "Habrá ciclos y desafíos, pero en el largo plazo hay grandes oportunidades conforme se desarrolla la región".
Hughes habló con Latin Trade desde el, nuevo Hilton Bogotá, de 256 habitaciones, situado en la capital, colombiana. "No recuerdo haber visto ningún hotel, que despegara tan rápidamente", señala.
Administrado por la cadena Hilton y propiedad de inversionistas, el hotel tuvo un arranque suave en diciembre del 2011 y su apertura oficial, se produjo en febrero de este aro. Ya se acerca al 80 por ciento de ocupación, una tasa muy alta para un hotel de viajeros de negocios.
En contraste, la región caribeña --que depende más de los viajes de placer que el resto de América Latina-- está presenciando un crecimiento más moderado, especialmente por las anémicas economías europeas.
Manteniéndose a tono con la demanda, Hilton Worldwide abrió nueve establecimientos desde diciembre del 2009, en México, Venezuela...
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