Business to go.

• Position: Investments in franchised businesses in Venezuela - Art

BUSINESS TO GO Carlos Sauma thought he was ready when he created a franchise at the beginning of this year for his sweet coconut drinks known as cocadas. But he didn't expect to receive hundreds of phone calls from potential investors or to sell three La Cocada de Carlos franchises right away. "Everything was just moving too fast," says the 42-year-old economist. "We had to take a step back and gear up production to meet

the demand." Sauma is

among the growing ranks of Venezuelan...