The business of tequila: rice MBA applies education to grow family business.

 
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A journey is more than where you're going. It's how you get there. Inaki Orozco, Rice MBA '05 has spent the last six years discovering this.

When Orozco founded his tequila company, he made a promise to the elders in his family--to transform vacant inherited land in the Jalisco highlands of Mexico into a lush agave crop. Then he had to plant the shoots and prove himself.

With a background in banking and finance at Citibank, Orozco decided to broaden his business educational horizons and moved to Houston to earn an MBA from the Jones Graduate School of Business at Rice University. It turns out the Rice MBA was the perfect environment to help him grow his vision of running a successful business and harvest high praise from the elders and the experts. "The Rice MBA complemented my education and professional experience by providing a foundation of skills and confidence to execute a structured sustainable business model. "

Today, Riazul Premium tequilas are available in hundreds of restaurants, bars and retail outlets throughout Texas, Missouri, Massachusetts, New York, New Jersey, Connecticut, Florida, California, Arizona, Tennessee, Wisconsin and Illinois and in four international markets--Mexico, Hong Kong, Philippines and Canada.

"In my experience," Orozco said, "anybody who wants the best preparation to face any challenge in our constantly evolving business world needs a US-based MBA under their belt. Rice's program in particular is so challenging and well-rounded that it gives you both hard and soft tools to tackle specialized demanding jobs in the corporate...

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