A business leader's greatest leverage.

AuthorStengel, Jim

From Grow by Jim Stengel Copyright [c]2011 by the author. Published by Crown Business (www.crownbusiness.com).

When I look back at the greatest business leaders of the past, people such as William Procter and James Gamble, Bill Hewlett and Dave Packard, I see amazing similarities with today's most effective business leaders. Procter envisioned the way people come together in a business in almost spiritual terms. Hewlett and Packard never talked much about brand, but they were both consummate brand and business artists whose ideal of making a contribution to society through technology was an essential element of their success. IBM has been devoted to making business and technology systems work better since its beginnings in 1911. IBM's...

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