Business lacks team spirit.

• Position: Charlotte

Panthers. Bobcats. Checkers. Knights. Few weekends pass without Charlotte sports fans having something to buy tickets for, and that's not counting NASCAR, golf and other events. Queen City businesses face similar choices about where to spend sponsorship money. Given all that, a football team for UNC Charlotte might be akin to having too many players on the field.

Still, a feasibility committee has recommended that the school field a team in the NCAA's Football Championship Subdivision--formerly Division I-AA--in 2012, moving up to the Football Bowl Subdivision, I-A, in 2016. Increasing student fees by $300 would cover most of the $7.7 million needed each year for staff, scholarships and additional money for women's teams required under Title IX. But the university also would need $60 million to $75 million to build a 30,000-seat stadium. Support from the business community is essential, yet so far companies have shown less enthusiasm than students and alumni.

In a survey of 70 Charlotte executives who support sports, nearly half described their level of interest as "low to minor." About half wanted more details before they would commit. Others noted they already have commitments to other college teams. Despite the concerns...