BUILT TO SERVE: Veterans excel at serving others and can improve your in-home care franchise.

Author:Gerding, Matt

For many veterans, it can be tough to re-enter the civilian world after separating from military service. Not only are there social challenges, such as reconnecting with family members, but there can be difficulties joining a community. While still in the service, military personnel are used to living near a base or post with other military families, so the shared experiences of being in the service are better understood.

Finding a job can also be a challenge. While veterans have had to learn many new skills in the course of their military career, such skills don't always translate easily to the civilian world.

So where does an intelligent, disciplined, quick-to-learn and adept veteran turn? Entrepreneurship--specifically, franchising.


Because franchising offers the advantage of owning your own business while giving a motivated person a proven business concept that leads to success, it's a career solution that appeals to many vets. In the military, you learn a skill, drill, follow orders and succeed as a unit.

The road to success in franchising is similar:

* Learn the business

* Follow the blueprint

* Work the plan

* Attain your goals

So if you're a savvy veteran looking for post-military opportunities, franchising might be looking pretty good. But what type of business should you consider?


Think about this: The population continues to age in the United States. Each day for the next 20 years, 10,000 Americans will turn 65, which means more people will need help to live safely in their homes. By 2030, adults 65 and older will outnumber children in this country, and by 2040, one in five Americans will be over the age of 65.

There are also these things to keep in mind:

* Americans are living longer

* Because of that, many are worried about having enough savings/income to last through retirement

* Those turning age 65 may be looking for work that gives them value

* Eighty-five percent of older Americans have at least one chronic condition, and 60 percent have two or more

* Those over age 50 prefer to remain in their homes as long as possible by an overwhelming number (89 percent)

Most of those turning 65 every day for the next 20 years won't require in-home care right away. But they do represent a potential employee pool of people looking for extra income to supplement their savings and something of value to keep them occupied.

Some will have the means to play golf or patronize the...

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