Building Trust Through Open Communication.

• Author: Roach, Betsi
• Position: LMA NEWS

Trust is as much the foundation for organizations, teams and leadership as it is for relationships. As described in my last column, trust is the first of three non-breakable requirements for building loyalty, according to James Kane's "Science of Loyalty." The seeds of trust are nurtured through ongoing open and transparent communication.

The Body of Knowledge (BoK), created by the Legal Marketing Association, provides your legal marketing and/or business development team one such common language for you to openly discuss professional development opportunities and create roadmaps to success for individuals and your team. Whether you are new in your career or a master of your craft, I encourage you to access the BoK online (www.legalmarketing.org/BoK), and start that conversation now with your manager.

By its nature, open communication also necessitates a two-way exchange. Perhaps most importantly, open communication is not just about talking--it is about listening, and that is something that LMA takes to heart.

One of the key objectives of our OneLMA campaign was to listen to feedback from hundreds of...