Building a better toothbrush ... case.

• Position: WHAT'S NEW? - Brief article

Great Britain's Kevin Foley, a graduate of the United Kingdom's renowned Architectural Association School of Architecture, decided to stop designing hotels, private homes, and charter yacht facilities in the Virgin Islands in order to design ... toiletries. That's right;, he decided his real passion is to modify a fundamental travel item used by practically everyone--the toothbrush. The result is RADIUS, a line of stylish, fun toothbrushes and cases--he's also reinvented razor and soap cases--that are quite convenient for travel. The toothbrushes feature a unique lefthand or righthand ergonomic grip. The cellulose handles are made from trees and processed from sustainable yield forests into renewable resource plastic.

The extra-wide head contains 65% more bristle tufts than...