Budding In: The Law's Intrusion on Branding in the Cannabis Industry

• Author: Allison B. Margolin, Raza Lawrence, Xochilt Gama
• Pages: 20-23

Published in Landslide® magazine, Volume 12, Number 5, a publication of the ABA Section of Intellectual Property Law (ABA-IPL), ©2020 by the American Bar Association. Reproduced with permission. All rights reserved.

This information or any portion thereof may not be copied or disseminated in any form or by any means or stored in an electronic database or retrieval system without the express written consent of the American Bar Association.

BY ALLISON B. MARGOLIN, RAZA LAWRENCE, AND XOCHILT GAMA

AA

s of January 2020, a total of 11 states have legalized recreational marijuana,

and 33 states have legalized medical marijuana. With the increasing number

of states legalizing medical and recreational marijuana, state lawmakers and all

pertinent licensing authorities have found themselves scrambling to enact and

enforce regulations for the different aspects of this continually evolving industry.

Among one of the most important elements of the cannabis industry, and any

business for that matter, is branding.

Budding IBudding I

THE LAW’S INTRUSION ON BRANDING

IN THE CANNABIS INDUSTRY

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