Brochures.

PositionIdea Bank - Kelliher Samets Volk gets award for advertising of Chittenden Bank - Brief Article

Wealth Management

Institution: Chittenden Bank, Burlington, Vt.

Assets: $3 billion; 54 branches

Agency: Kelliher Samets Volk, Burlington, Vt.

This collateral piece was designed to convey the bank's new vision of integrated wealth management. The bank tried to achieve three goals with this piece: First, communicate the bank's strategy of combining the various elements of wealth management into a single unified approach (The bank selected "Think Big" as the central brochure concept.) Second to address the needs of three target segments: emerging investors; executives and...

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