Broadcast Telemarketing.

• Position: Brief Article

SoundBite Communications in Burlington, Mass., offers a telemarketing system that sends interactive recorded marketing messages instantly to multiple phone numbers. Messages may be recorded from any telephone. Since the system was introduced in December 2000, the company says more than 3 million SoundBite messages have been delivered.

If no one is home, the system is programmed to leave the message on an answering machine or in a voice-mail box. If a line is busy, or there is no voice-mail system, SoundBite will redial the number several times. Undeliverable messages will be reported to the sender.

The company says several levels of service are available for corporations, small businesses or individuals. In...