Bringing the Latino touch Chris Mendoza, of MassMutual, knows the importance of Hispanics.

Author:Moreno, Eric

Chris Mendoza is the Hispanic Public Relations and Cultural Brand Ambassador for the Massachusetts Mutual Life Insurance Company (MassMutual) and he has been with the company since 2007. He began his professional career at a young age, working as a radio announcer and journalist in El Paso, Texas. This year marks Mendoza's twenty-eighth in the financial industry. Looking back on his long career, the significance of where he is and where has come from is not lost on him.

"Through the years, I progressed and grew from operating my own business to working in corporate marketing and strategy," he said. "I was recruited to MassMutual to help design and launch the company's multicultural market development programs in 2007. Since 2008, the company has successfully launched 5 cultural diverse market segment programs with a focus on acquiring new customers and recruiting financial professionals to market and sell in those segments."

One of the key tasks that Mendoza was brought to MassMutual for was reach out to the Latino community and educate and encourage them to take more control over their financial future. As the population has grown, Latinos have gained more influence both economically and politically. Latinos, as a market and as consumers are going to be key economic force for decades to come.

"The population is huge and is at varying levels of financial preparedness," Mendoza explained. "I'd venture to say it's probably the most diverse financial segment of our U.S. based economy--a broad spectrum of awareness and capabilities."

According to a 2015 study conducted by MassMutual, Latino owned businesses are growing exponentially, at a rate of 57% since 2007. In Mendoza's experience, Latinos often find themselves in the difficult position of balancing the financial needs and priorities of their aging parents, themselves, and their children. Looking beyond today and towards the future is a chief concern of Latinos that Mendoza has made a point of addressing.

Over the years, being able to relate on a personal level to his clients...

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