Bringing banking out of the dark ages.

• Position: ABAMN 2007 Financial Marketing Awards: Humor; First Place; Asset Size of Over $5 Billion - Brief article

[ILLUSTRATION OMITTED]

Institution: Capital One Bank, Dallas

Agency: BBDO Atlanta, Atlanta

After Capital One--one of the most recognized credit card brands in the United States--acquired Hibernia Bank, located in Louisiana and Texas, the financial services company decided to build awareness of the new bank.

The creative team developed an integrated advertising campaign that leveraged an existing Capital One equity (big, burly Visigoth characters) in a new way to announce that Capital One is now in banking, and banking hassles have become history...