'Branding' Yourself for Enhanced Achievement.

• Author: Albro, Walt
• Position: Brief Article

Just as Citigroup Inc., Bank of America Corp. and Wells Fargo & Co. have brands with assets that they develop and pitch to consumers, you--the marketer--also has personal assets that you must build upon, market and expand in order to further career and personal goals. That's the premise of Stedman Graham, management and marketing consultant, in his new book "Build Your Own Life Brand."

Graham will be the keynote speaker at the ABA Marketing Conference, Oct 14-17, at the Hyatt Regency, Chicago. He will discuss his concept of a "life brand," which he believes is the key to achieving personal and professional success. 'When you build a life brand, you create a method for sharing your gifts and putting them to their highest use--for your benefit and for the benefit of everyone within your reach," he writes.

Graham is chairman and CEO of S. Graham & Associates (SGA), management and marketing consulting firm, and SGA Training and Development, an educational company that creates customized corporate training and leadership development programs. He is the author of two previous personal development books, 'You Can Make It Happen," and 'Teens Can Make It Happen." He is also widely known for his long friendship and companionship with television talk-show hostess Oprah Winfrey.

Graham will discuss, step-by-step, how to identify your personal assets/gifts, make them widely known, and...