Branding.

• Position: IDEA BANK - Andover State Bank signed deal with Jajo Inc. - Brief article

Welcome to Our Bank Family

Institution: Andover State Bank, Andover, Kan.

Asset size: $74 million

Agency: Jajo Inc., Wichita, Kan.

The local bank, which has over a century of history and community loyalty, decided recently to rebrand.

The agency conducted extensive research both externally and internally to determine how to best position the bank. Based on internal and customer surveys, the bank decided that the brand tone and aesthetic would be personable--reminiscent of the nextdoor neighbor you might borrow a cup of sugar from.

The organic, stylized "A" logo and accompanying look were created in warm, welcoming hues designed to set the brand apart and invite potential customers to join the bank family.

The rebranding included identity, marketing collateral...