Branding.
| Position | INEA BANK |
Financial Superheroes
Institution: State Bank & Trust Co., Nevada, Iowa
Asset size: $150 million
Agency: Sign Pro & Mills Financial Marketing, Storm Lake, Iowa
The bank borrowed the look of a superhero comic book in order to convey the message that their bankers were fighting for the financial success of customers.
Members of the bank team were transformed into costumed characters who vowed to help customers fight everything from mortgage mayhem to costly bank fees.
The campaign consisted of life-size character stand-ups (with voice chips); fliers; billboards; banners; direct mail...
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