Brand change is a promise from GF AgieCharmilles.

Position:News & analysis

With the formal pledge to customers to "Achieve More," Agie Charmilles has combined its Agie, Charmilles, and Mikron machining brands under the new identity GF AgieCharmilles.

"This unification will allow the company to offer industry-leading solutions in the complementary areas of EDM and high-speed and high-performance machining, all under a single brand," says Agie Charmille Business Development Manager Gisbert Ledvon. "The merger of Agie, Charmilles, and Mikron positions Agie Charmilles to provide the world's most widespread sales and service network, broadest range of products, and most comprehensive base of application knowledge in the industry. With the GF AgieCharmilles brand, the company bolsters its leading position as a manufacturer of machine tools for mold and tool making, as well as the production of high-precision components."

Coinciding with the worldwide consolidation of Agie, Charmilles, and Mikron machines under the unified brand name is the announcement that Harry Moser is the new chairman of Agie Charmilles US and Glynn Fletcher its president.

All EDM and high-speed and high-performance machining centers offered by Agie Charmilles now bear the GF AgieCharmilles brand. Machines are offered "through a unique distribution channel, resulting from the previous centralization of distribution channels in all countries. The consolidation creates the most comprehensive sales network in this particular sector of the industry," Ledvon reports. "The unification of our previously separate brands demonstrates a new level of commitment to our customers," says Fletcher.

Fletcher has served as executive vice president of Agie Charmilles since the company became a unified legal entity in 2006. Prior to that, he served as president of Agie Charmilles in the United Kingdom, and then of Agie US for more than three years, overseeing substantial growth in sales.

"I am very comfortable handing the responsibility to Glynn," says Moser, who has...

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