Brand campaign.

• Position: ABAMN 2007 Financial Marketing Awards: Branding; First Place; Asset Size of $1 Billion to $5 Billion - Brief article

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Institution: Gibraltar Private Bank, Coral Gables, Fla.

This campaign was created for the benefit of the bank's office at the Ocean Reef Club, an affluent, private community in Key Largo, Fla. The majority of the residents are retired and semi-retired executives and entrepreneurs from the Mid-West and Northeast who spend the winter season in Ocean Reef.

Our team sought a way to positively associate our private bank and family wealth management company, which many perceived as a "nice little bank in...