Brand campaign.

• Position: ABAMN 2006 Financial Marketing Awards: Entry, Brand, Assets Under $500 Million - Brief article

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Institution: Mansfield Bank, Mansfield, Mass.

Assets: $265 million

Founded in 1883, the bank has always been a mutual cooperative bank with a local senior management team. As larger regional banks moved into the area, the bank decided in 2005 that it needed to update the brand. It developed a new logo, corporate identity, branch signage, website and newsletter. In additional, all marketing...