Brand calendar.

• Position: ABAMN 2007 Financial Marketing Awards: Internal Branding; Runner-Up; Asset Size Over $500 Million to $1 Billion - Brief article

[ILLUSTRATION OMITTED]

Institution: Norway Savings Bank, Norway, Maine

Agency: Perry & Banks

While undertaking a major rebranding, the bank also put resources into an employee cultural initiative to help sustain the rebranding.

As part of the initiative, the agency developed the "brand calendar," a daily desktop reminder of what makes a career at the bank special, and an...