Branch promotion: crack the vault.

• Position: IDEA BANK

The bank wanted a program to bring customers into its branches as well as to introduce the bank to potential customers.

The result was the creation of a branch traffic-builder game that could be played on a smart phone or tablet.

The agency first targeted prospects and customers around a branch location by geography and selected demographics. A mailing package announcing the game, prizes and special product offers was sent to the selected group.

The mailing was an invitation to go to the branch and play the game. The package included various product promotional offers as well. Before playing, the recipient is required to complete a registration iPad page, where contact information is captured. The page can be customized to collect different pieces of information. The prospect or customer can also opt-in for future marketing messages.

To begin the game, the user completes the registration and presses "submit."

The game spins the dial on the vault lock to get the vault door to open. The animation shows whether the player has won or lost. Each outcome has a customized message letting prospects/customers know which prize they have won.

The promotion both brings people to the branch and collects contact information for potential sales leads and follow-up opportunities for branch personnel.

Institution: Investors Bank, Short Hills...