Author:Gee, C. William
Position:Book review

David A. Sousa (author); BRAINWORK; Triple Nickle Press (Nonfiction: Science) 19.95 ISBN: 9780983302032

Byline: C. William Gee

Results of scientific studies are frequently reported between breaking news without much context or application. In Brainwork, Dr. David Sousa succinctly explains how business executives can apply the findings of recent reports on neuroscience to improve daily decision-making, leadership, and personal health.

As an internationally renowned expert in the field, with fifteen books and degrees from Harvard and Rutgers, Sousa combines his science and education training with his executive experience to summarize complex neuroscience findings for non-scientists. He does so with a focus on applying the wisdom to our careers, rather than on the science itself.

In each of the seven chapters cited below, Sousa briefly shares real-life stories and research before his lengthier instruction on how to apply the findings. Exercises and short quizzes are included to spur active reading and immediate application.

"The Curse of Too Much Information": Having a lot of information on any topic is often shown to lead to decision paralysis, feeling overwhelmed, and regretting decisions -- both good and bad. Sousa provides eight methods on how to become "satisficers," who can accept the good-enough, rather than being "maximizers," who always need the best.

"The Myth of Multitasking": While introducing us to his concepts of "alternate tasking" and "sequential tasking," Sousa demonstrates that multitasking, as one commonly thinks of it, is not possible. What's even more disturbing is that constant attempts to multitask actually harm intelligence and memory, lower analytical reasoning ability, slow work, and increase the number of errors made. He provides suggestions for how to focus on tasks and six beneficial results of abandoning the goal of multitasking.

"Respecting the Emotional Brain": The old adage about business not being personal is clearly undermined by this exploration of the differences between the "rational brain" and the "emotional brain" and of the important role emotions play in our ability to be leaders. Given that the part of the brain that controls emotions processes information differently, before, and even faster than the logical part of the brain, Sousa advises us to pay attention to our emotions. This principle of "emotional intelligence" is explored regarding our ability to be...

To continue reading