Book Reviews

• Author: Corwin D. Edwards
• Published date: 01 December 1973
• Date: 01 December 1973
• DOI: http://doi.org/10.1177/0003603X7301800411
• Subject Matter: Book Reviews

BOOK REVIEWS 881

H. B. Thorelli, editor, International Marketing Strategy,

Selected Readings, Baltimore: Penguin Books (1973),

380pp., $4.50.

This book, an able selection of 31 readings relevant to in-

ternational marketing, contains three

that

are

directly rele-

vant

to

antitrust

problems and two more

that

give background

easily related to

antitrust-a

total of 55 pages. The directly

relevant readings

are

condensations of articles

that

discuss

ensuring

fair

competition in the

European

Economic Com-

munity (by E. M. J. A. Sassen), market control in developing

economies (by L. E.

Preston)

and the impact of numerous un-

coordinated national

antitrust

laws (by C. D.

Edwards).

The

background readings concern

transfer

pricing in multinational

firms (by J. S. Shulman) and the guarded capitalism of South

Africa (by H. B. Thorelli).

CORWIN D. EDwARDS

Professor Emeritus

University of Oregon