Book review: winning legal business from medium-sized companies.
Position | Dicta |
Published in March 2011, Silvia Hodges' "Winning Legal Business from Medium-Sized Companies" is a thin, 93-page paperback that details how law firms can market themselves to their most economically important clientele: medium-sized companies. Hodges sets up the book by introducing law firms as businesses and explaining the definition and significance of medium-sized companies. Because medium-sized companies are a specific type of company, they require specific types of legal solutions. Hodges delves into these particularities, including the value of providing realistic cost estimates and efficient services.
Hodges describes more than just the basic needs of medium-sized companies, though. She covers the entire spectrum of these companies' legal needs. She explains how medium-sized companies know what legal...
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