Book Review: Pierre S. du Pont and the Making of the Modern Corporation

Published date01 June 1973
Date01 June 1973
DOI10.1177/0003603X7301800216
Subject MatterBook Reviews
BOOK REVIEWS 395
Alfred D. Chandler,
Jr.
and Stephen Salsbury, Pierre 8. du
Pont
and the Making of the Modern Corporation, New
York:
Harper
&Row (1971), 719 pp. +xxii,
$15.40.
Professors Chandler and Salsbury have produced a splen-
did piece of business history. The authors focus on the first
quarter
of the present century and trace out the transforma-
tion of the du
Pont
Company from a middle sized family
owned explosives company to one of America's corporate
giants. By the early 1920's du Pont had not only diversified
into a broad spectrum of chemical products but had also
moved into the burgeoning automobile industry through the
acquisition of control of the General Motors Corporation. As
the title suggests, the authors view
Pierre
S. du
Pont
as the
architect of this transformation and while the other corporate
figures move through the pages it is
Pierre
and his innovative
genius
that
dominate the manuscript.
Viewed solely as traditional history, Chandler and Sals-
bury's history of du
Pont
represents a
major
contribution.
The
story
of Alfred du
Pont
and his
attempts
to gain control
of the corporation and of the negotiations between
Pierre
and
William
Durant
that
led to du Pont's General Motors take-
over make Wall
Street
and the du
Pont
boardroom come to
life. The reader feels almost as if he were an active partici-
pant
in the corporate battles.
It
is, however, as business his-
tory
that
the book should be judged and as business history
it
is superb.
What
is involved in transforming a small firm
into acorporate
giant!
That
is the central question and the
authors have provided an excellent analytical answer. While
the profits earned during World
War
I were necessary condi-
tions
for
much of the growth they were not sufficient. Trans-
formation could not have been effected had not the problems
of corporate structure, finance, and planning been solved.
It
is to the solution of these problems
that
the authors devote
the bulk of their attention, and the product of their research
should be made compulsory reading for anyone who wants
to understand the evolution of professional scientific man-

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