Bolsillo salvador.
Author | Reveron, Derek |
Position | Eso Dicen - Ingresos de centros comerciales floridianos generados por compradores latinoamericanos - Articulo breve |
Los centros comerciales del sur de la Florida han sufrido una baja en las ventas durante los últimos 18 meses. Pero tienen un arma secreta: los clientes procedentes de América Latina.
Sawgrass Mills, el mayor centro comercial minorista de la Florida, ha creado promociones con MasterCard y la agencia de alquiler de autos Avis que otorga a los tarjetahabientes latinoamericanos regalos y descuentos. El Aventura Mall, cerca de Miami, tuvo una representación en ferias comerciales en México y Venezuela para presentar sus encantos a los viajeros latinoamericanos, dice Betsy Rivera, coordinadora de viajes y turismo del centro comercial.
Aventura también inició una campaña con Tutopia, importante proveedor de servicios de Internet de América Latina. Tutopia preguntó a sus usuarios si habían viajado al sur de la Florida y si planeaban...
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