Bobst sees strong feedback for first Packaging Masterclass.

Bobst has received positive feedback for its latest Packaging Masterclass, which was held at the company's headquarters near Lausanne, Switzerland last November. More than 100 brand owners were in attendance for the event, which aimed to present a high-level and non-commercial overview of the technologies available for packaging production. The event also sought to identify how brand owners can achieve today's essential requirements of agility, differentiation and sustainability.

According to Bobst, many of the attendees said the event exceeded their expectations with a valuable mix of theoretical and practical content. Based on this response, Bobst has decided to run the Masterclass again in 2020, this time on October 28.

"The role of packaging is changing faster than ever before, and the way brands design, pack and distribute products is constantly evolving," explains Paul Stoudmann, program director for the Masterclass at Bobst. "Bobst has been a pioneer in packaging innovation for decades, and we pride ourselves in understanding the market and our customers' challenges and needs, and finding solutions for these.

"Bobst is the packaging industry reference, and since it is able to offer the complete spectrum of packaging processes and technologies, we have the benefit of being neutral in this scenario--not pushing one technology over another perhaps superior one. And since we are neither supplier, customer or competitor to brand owners, our conversations tend to be open...

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