Blue Nile is a real diamond in the rough.

• Position: WHAT'S NEW? - Mini Initial Diamond Pendant - Brief article

Founded in 1999, Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. Built on a unique idea--that choosing an engagement ring doesn't have to be complicated--Blue Nile insists that diamonds can be simple to understand and making the right choice can be easy. Their website boasts a very informative Education section that thoroughly explains many of the terms and considerations necessary to make a smart purchase.

The company offers high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry--choose the right diamond and they'll set it in your...