Marketing of library and information services is essential. Libraries have used marketing channels such as the traditional media: newspapers, corporate newsletters, radio, and TV. Many libraries produce brochures, pathfinders, and their own newsletters. It is not surprising to see libraries using blogs as marketing tools as well. A blog is a user-generated website where entries are made in journal style and displayed in a reverse chronological order. They can provide commentary and information on a particular subject or act as a more personal online diary. Blogs combine text, images, and links to other related or interesting sites. Readers can leave comments, making blogs interactive. Most blogs are text, although there are also photoblogs, sketchblogs, video blogs (vlog), or audio blogs (podcasting). These are all part of the wider network of social media.
The term "weblog" (later shortened to blog) was coined by Jorn Barger in December 1997. The first weblog was built by Tim Berners-Lee at CERN, the European particle Physics Laboratory. Since Blogger, a free blogging site, was launched in 1999, blogs have had a profound impact on culture, politics, journalism, and personal connections. Blogs have developed from simply online journals to sophisticated content management systems that can be used as a platform for learning.
* "A web application that contains periodic, reverse chronologically ordered posts on a common web page" ("Weblog")
* A website organized chronologically
* A journal that is available on the web
* An online dairy or frequently updated personal webpage
* A frequent chronological publication of personal thoughts and web links
Type of Blogs
There are various types of blogs, and each differs in the way content is delivered or written.
A blog with videos is called a vlog, and one consisting of links is called a linklog. A site containing a portfolio of sketches is called a sketchblog, and one comprising photos is called a photoblog. Blogs with shorter posts and mixed media types are called sometimes called tumble logs. ("Weblog")
A blog can be defined by the device used to compose it, including PC, mobile device, etc.
Many blogs focus on a particular subject, such as food, travel, politics, education, etc., and they may be classified this way.
Blogging and Libraries
There are many kinds of web-based blogging software and interfaces that are user-friendly. This has led to the...