Blanca Trevino: CEO Softtek.

Author:Ibarra, Nancy
Position:LATIN AMERICAN TECHNOLOGY TO THE WORLD - Executive profile
 
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The woman has crisscrossed borders throughout the world with a technology company that boasts a worldwide staff of 7,000. But at the same time she modestly states that sharing the company was Softtek's highest-yielding innovation. The algorithm is simple for CEO Blanca Trevino, the much-admired native of Monterrey, Mexico: "When we started the company we decided to share it. We were never open to receiving investment funds or selling it, only bringing in and nourishing talent. We said: join us and the company is partly yours. You too are building your dream."

That's how Softtek, an information technology (IT) service provider, built a team of talented engineers who have helped the company to conquer markets that it hadn't dreamed of when it was founded 30 years ago.

"I think if we were to talk about an innovation model that enables us to be where we are as an organization, we undoubtedly would have to talk about our culture, our organizational structure and stock participation, "Trevino says.

She doesn't hide her enthusiasm for being part of an industry that she sees as fascinating and challenging. Talking about how the sector and the company she directs have evolved over the last 20 years, she says, "Just look at the computers of that time. Today you have an iPad or a Smartphone. All the potential you have in these little devices was unimaginable before."

Not to mention online banking, a sector in which Softtek has played an active role.

How does Blanca Trevino imagine technology in 20 years' time? "I just expect it will be something that I can't even imagine today." Touche

What she can imagine is the future of the company she has directed now for more than 25 years: "I expect that Softtek will continue to be an important player in all of the industries it's in, and will still be delivering value to the companies in these industries no matter what the technology of the day might be." She emphasizes that Softtek is a global player hungry for challenges.

So speaks the Monterrey native who led Softtek as it became Latin America's leading IT company. In a telling detail, at each company anniversary, she invites its collaborators to celebrate the coming year and not the one just ended.

What's important is what comes next.

Today Trevino is one of Latin America's most celebrated businesswomen, but she never forgets the journey that...

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