BLAME MATTRESS FOR BAD BED RELATIONSHIPS.

More than 30,000,000 Americans are not satisfied in bed. According to research conducted for the Better Sleep Council by International Communications Research, 25% of men and women surveyed reported that they would sleep better if their spouses were not sleeping in the same bed. "Over the years, sharing a bed with a difficult sleeper can take a big toll, depriving you of the quality sleep you need to be your best," maintains Andrea Herman, director of the Better Sleep Council.

For instance, 50% of women classified their husbands as "a mattress hog" (always on their side of the bed), "the Tazmanian Devil" (constantly tossing and turning), or "Sleepless in Seattle" (unable to fall or stay asleep). Forty-one percent of women were deemed less-than-perfect sleepers by their husbands.

Overall, 37% of both men and women said that their spouse is more comfortable sleeping in their bed than they are. Herman points out that it is quite possible that one member of the couple is more comfortable in bed than the other, mostly because they simply did not shop for their mattress together. "No matter how much you have in common, comfort is a very personal perception. You both deserve the best night's sleep possible, but if you didn't pick the mattress out together, there's a good chance only one of you will be comfortable in bed."

She also attributes the comfort gap to when a man or woman brings a mattress to the relationship, which, Herman argues, is not a good idea. "Oftentimes, when...