BizSites.

• Author: Baird, Martin R.

Useful Web sites for the practicing CPA

Direct Marketing Online

Practice development begins with setting goals--the hard part is meeting them. The following Web sites specialize in direct marketing techniques that will help you market your firm more effectively, allowing you to meet your practice development goals and boost your revenues.

www.advisormarketing.com

Originally designed for financial advisers, this Web site is packed with free marketing information, tips and ideas for CPA firm partners. Users can download free information on public relations, direct mail, customer service and sales. For example, the site offers articles such as "26 Tricks to Get Your Envelope Opened" and "How to Write a Power-Packed Sales Letter."

www.amazingmail.com

This site allows users to send picture postcards with personalized messages to U.S. clients. You create the postcards by choosing an image and typing a personal message and the recipient's address. You can store a list of client addresses and send postcards in bulk. It costs 99 cents to create and mail each postcard (10 for $8.90; 25 for $21.25).

www.giftinghq.com.com

You always impress your clients when you make a...