Birchbox to pop-up at Walgreens stores, including 8 NJ locations.

Byline: Gabrielle Saulsbery

Subscription beauty retailer Birchbox is expanding its brick-and-mortar footprint to pop-ups at 500 Walgreens in 44 states, including eight locations in New Jersey.

The pop-up begins Friday and will last through the end of December.

New Jersey locations include:

383 Washington Ave., Hillsdale

1905 State Route 33, Neptune

8 Haddon Ave., Haddon Township

2479 Church Road, Toms River

50 South Ave. W., Cranford

409 Ramapo Valley Road, Oakland

22 W. Main St., Denville

2247 Ocean Heights Ave., Egg Harbor Township

Birchbox fixtures will be positioned at the front of the store in 400 to 1,000-square-foot sections, like a store-within-a-store. Product offerings include Birchbox subscription gift cards, a co-branded advent calendar, travel-size beauty essentials in under-$10 and under-$20 categories, and a travel-themed limited-edition box for beauty and grooming products.

This is an extension of a partnership between Walgreens and Birchbox that began in October 2018, which included Walgreens taking a minority equity interest in Birchbox. At the time, dedicated Birchbox spaces went into 11 Walgreens stores separate from their beauty aisles.

"Our vision from the beginning of this partnership was to have a mix of different formats - some...