Billboards get personal.
| Position | Brief article |
Would those long trips on the Interstate be a tittle less dreary if the road signs knew your name? In January, Mini USA began delivering custom messages on "talking" digital billboards to drivers of Mini Coopers who supplied the company with personal tidbits. The digital signs, which usually carry standard advertising messages, are programmed to get personal after identifying approaching Mini drivers from radio chips embedded in their key fobs: "Mary, moving at the speed of...
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