'Digital billboards' aim for consumer's moment-of-purchase decision.

• Position: New Products - Brief Article

Now there's a new medium that financial services companies can use to advertise their products and services. This medium is a digital billboard installed at high-traffic locations in retail stores, according to IGS (Interactive Graphic Solutions) of St. Louis, which operates the full-motion, real-time advertising and information network called vuPLEX.

The network allows advertisers to customize their promotional messages according to demographics, time-of-day, language or even store aisle location.

The billboards are installed in retail locations at no charge to the store. In fact, the network shares advertising revenue profits with the retailer.

To initiate a marketing campaign...