A big bank first: Citibank offers banking rewards points.
| Position | Marketing News - Brief Article |
Citibank, New York, has become the first major financial institution to offer rewards points to customers for using its banking services, according to news repos. Rewards are distributed based on the type of account used and the number of banking products and services. The rewards program is similar to that which some banks offer to users of credit and debit cards.
Several smaller banks have started similar integrated rewards programs in...
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