A bicycle built for two (you and your team).

• Position: WHAT'S NEW? Holiday Gift Guide - VOmax cycling apparels - Brief article

With the proliferation of licensed sports apparel everywhere, it seems hard to believe that the market remains untapped in certain segments. For instance, what about cycling apparel? Wouldn't it be neat for ardent--r even casual--bicyclists to be able to adorn themselves in their favorite team's colors and symbols? Michael Restuccia (who loves his Boston Red Sox, Bruins, and Celtics) certainly thinks so, which is why his company, VOmax, Northhampton, Mass.--designer, manufacturer, and distributor of premium cycling apparel--has hit the retail market in a big way with a new line that features the colors and Iogos of all 90 teams in Major League Base ball, the National Hockey League, and the National Basketball Association.

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According to the National Sporting Goods Association, some 45,000,000 Americans cycle an average of 50 days per year, and many of those individuals have turned to VOmax over the last three decades because of its proprietary dye sublimation process that embeds hues directly into the fibers of its pieces to achieve vibrant, colorfast designs--and now that same...