BetterWall.

• Author: Peterson, Eric
• Position: COLORADO COOL STUFF small biz

"I used to work at the Art Institute of Chicago," Nora Weiser said. "Whenever we had an exhibition, I'd try to get a banner. I just thought they were cool."

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Weiser traded cities--Windy for Mile High--in 1997 and, after a stint working for the Museum Store Association, co-founded Better-Wall with her husband, Nicolas, in 2004. Today, the company sources vinyl banners from 25 museums (before BetterWall, they typically threw them away), works out rights with artists and their heirs, and resells the banners to customers...