A better way to administer credit card rewards program.

• Position: New Products - Ernex Marketing Technologies - Brief Article

Ernex Marketing Technologies, Vancouver, is offering a loyalty dat base hosting system for the administration of credit-card rewards programs. The service has recently been implemented by Royal Bank of Canada, which uses the service to administer its points-earning premium Visa credit card databases. Ernex is a wholly owned Royal Bank of Canada subsidiary.

Among the services in the Ernex loyalty database management suite: a help-desk browser interface that permits customer service representatives to look up cardholders and make account adjustments; an interface that...