Best of Colorado: FINANCE.

BEST INSURANCE PROVIDER

State Farm

stateofinsurance.com

State Farm, based in Bloomington, III., has been around since 1922 and has 18,000 independent contractor agents nationwide. State Farm Insurance offers auto, home, property, life and health insurance, as well as annuities for customers.

Runners-up

Farmers Insurance Group

USAA

Allstate

Madison Insurance Group

BEST BANK

FirstBank

efirstbank.com

FirstBank's new tagline is "Banking for Good," which CEO Jim Reuter says encompasses customers, community and employees. For customers, there is a 24/7 call center because sometimes those late-night calls are very significant. "Usually it's a service member or someone who is traveling," he says. "Something is not working right, or they see an unauthorized transaction, and they're glad we're here." Also, the bank is one of the first to use Zelle, the person-to-person payment system.

For community, FirstBank partners with Community First Foundation to offer Colorado Gives Day, encouraging people to donate to local nonprofits online on a day in December. For employees, there are benefits such as stock ownership and hiring and promoting from within.

Runners-up

Wells Fargo Bank

Chase Bank

U.S. Bank

BEST CREDIT UNION

Bellco Credit Union

bellco.org

Bellco has been serving Colorado for more than 80 years. With more than 310,000 members and $4 billion in assets, Bellco is one of the largest credit unions in Colorado. Unlike traditional banks that focus on their shareholders, Bellco exists to serve its members, which means it charges less and gives more by returning profits to the members it serves. It offers complete financial services, from credit cards and mortgages to auto loans and family trusts at its 25 branch locations. Members also enjoy access to no-fee ATMs anywhere in the country.

Runners-up

Public Service Credit Union

Ent Credit Union

Elevations Credit Union

BEST MORTGAGE BROKER

8z Mortgage

8zmortgage.com

8Z Mortgage maintains control of the mortgage process by keeping all of its underwriting and closing in-house.The company is so confident in its expertise that it guarantees it will reimburse its clients the full amount of their earnest money if there is a loss resulting from an error made by an 8z Mortgage loan officer or the company. 8z Mortgage believes in supporting organizations that help build a strong community, such as the Fallen Officer Fund of Douglas County Foundation, St. Jude Children's Hospital, Community Food Share and The...