Berumen: Investigación de mercados y encuestas de opinion.
Position | Edmundo Berumen, economista - TT: Berumen: market research and opinion polls . - TA: Edmundo Berumen, economist |
Berumen, líder en la investigación cuantitativa de mercados y en la elaboración de sondeos de opinión en México, ha iniciado planes de expansión hacia América Latina previendo que la validez de sus encuestas y su reconocida precisión estadística le granjearán el mismo éxito que la compañía disfruta en su país de origen.
Fundada en 1992 por Edmundo Berumen, la compañía es conocida por su pericia y técnica metodológicas en los estudios realizados para el sector privado. Es conocida, asimismo, por sus servicios de asesoría técnica en proyectos financiados por el Banco Mundial, el Banco Interamericano de Desarrollo, la Comisión Económica de las Naciones Unidas para América Latina y el Caribe, y otras agencias bilaterales y multilaterales de carácter internacional. En menos de siete años, la firma ha crecido a tasas de tres dígitos, destacándose entre las principales tres firmas de investigación de la República Mexicana.
"Nuestro objetivo es abrir en 1999 al menos una oficina en otro país latinoamericano, y crecer a partir de ahí", declara Berumen. "Creemos que el sólido diseño técnico de nuestro trabajo, junto con el conocimiento profundo de nuestra cultura latinoamericana, serán elementos atractivos en otros países."
Berumen ve su potencial de crecimiento más sólido en la investigación de mercados para corporaciones; no obstante, la compañía también está bien acreditada para realizar estudios electorales y sondeos de opinión pública, dos aspectos que han fomentado más transparencia en los procesos políticos y socioeconómicos de México. Por ejemplo, Berumen fue una de...
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