Berkshire Hathaway launches new development division in Columbia.

Berkshire Hathaway HomeServices Midlands Real Estate is launching Raising Columbia SC, a new residential real estate development division. Columbia native Shayla Riley will lead the effort, joining the team as president of new construction sales and development, according to a news release.

Riley will work with Andrea Reynolds, owner and broker of BHHS Midlands Real Estate, to reimagine the framework of urban development through the new division.

"The culmination of my career has led to this incredible opportunity," Riley said. "Our focus on cultivating community intends to breathe new life into urban residential development, and I am thankful for this chance to enhance and give back to the community that raised my entire family and me."

Raising Columbia SC's mission is to increase homeownership opportunities in the Columbia area by developing multifamily and single-family residences that prioritize access, density and innovating living experiences to maximize economic impact, the release said.

The new division will place an emphasis on encouraging multifamily ownership opportunities in under-utilized and underdeveloped areas.

"There is demand and necessity for vertical developments in Columbia," Reynolds said. "Our community is ready for more multifamily housing and ownership with access to the great amenities that are here. I am thrilled to have Shayla on our team to expand BHHS Midlands' offerings in bringing new and creative...