Beretta USA: appoints general manager, vice president.

Position::Industry newsmakers

Christopher Merritt III is the new general manager at Beretta USA. A marketing degree graduate of Texas Tech University, Merritt is a seasoned veteran in the outdoor industry and brings years of business experience to Beretta.

He is the former vice president and general manager of Merchandising & Creative at Orvis. Prior to his position at Orvis, Merritt held key sales and marketing positions at Land's End, Britches and Cole Haan Footwear.

He will direct all facets of sales and marketing for Beretta USA as well as the day-to-day product and shipping operations.

Jack T. Muety is the new vice president of Sales and Marketing for Beretta USA Corp. Muety was most recently the vice president of Sales and Strategic Marketing for Benelli USA. a sister company of Beretta.

Muety brings over 31 years experience in the outdoor sporting...

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