'Bend to Baja' book.
| Author | Peterson, Eric |
| Position | Stellar Transmedia LLC - Brief article |
This 224-page softcover is not just a book but a unique "cash-positive advertising campaign" for Patagonia, said Stellar Transmedia Editorial Director Philip Drake. As a partial sponsor, the Ventura, Calif.-based outdoor clothing manufacturer paid for the book's production but will also profit from its sales.
[ILLUSTRATION OMITTED]
Documenting several pro surfers and other "Patagonia Ambassadors" on a biofuel-powered road trip, "Bend to Baja" is a multimedia feast that captures a 4,000-mile adventure from Southern California to Bend, Ore., to the southernmost tip of Mexico's...
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